What to Expect from The Ratio Lineup in 2023

The world has changed. We’re still doing the same great things.

Here at Ratio HQ we’re enjoying the quiet, post-holiday lull and reflecting on the past couple of years while looking ahead with eager anticipation at the year to come. 

If you’ve been keeping up with our various announcements over the past several months (love you, mom), you know that being a small business trying to produce a great luxury product in the midst of pandemic and post-pandemic mayhem has created more drama than the season finale of The Real Housewives of Ottowa Keeping Up with The Kardashians. 

For us, 2022 has been a year of learning to adjust to a new normal. Way back when, before Covid (remember those days?), we designed a high-end drip coffee maker rooted in principles of design, sustainability, and quality. We belabored, and iterated, and polished a coffee maker that would look amazing on your countertop and not find its end in a landfill. And we did it! But it’s not easy–the Ratio Eight is really difficult to build, even in the best of times. Since early 2020, material costs have skyrocketed, labor costs have gone up, shipping logistics and costs have been a snarl caught in a squall. 

Since we’re unwilling to cut corners on quality, we will be increasing Ratio Eight’s pricing starting February 1st, 2023. The starting price will be $645 for our BPA-free water tank with a glass carafe, and our handblown glass water tank model paired with a thermal carafe will be $845.

Our products are meant to infuse joy and beauty into the daily ritual of coffee making, and we hope that in fine-tuning how we present the Ratio Eight to the world we will signal boost that joy and beauty. 

As for the Ratio Six, the manufacturing journey has not been without challenges. Fluctuating shipping costs and other supply-chain woes have been a bit of a rollercoaster, but we’re starting to see it flatten out a bit. We’ve been able to order in higher quantities to diffuse some of these unexpected cost increases, and we’re starting to eye The Six as the daily driver of our coffee brewers. We’ll be extending our holiday pricing of $295 for Ratio Six as we head into 2023. Our goal is to continue making beautiful, sustainable machines that brew consistently amazing coffee at a price point that reflects real value. 

We’re grateful to all of our loyal customers who have supported us over the years. Being a small business that seeks to bring meaningful and gainful employment to our people, while providing the world with something truly beautiful is not easy, but it is worthwhile.

Now, if you’ll excuse us, we’re going to go put the coffee on.